We started aedelia to offer an alternative to traditional luxury brands.
An Everyday Jewelry Brand
We design, create and sell factory-direct jewelry online. We strive to bypass the existing convoluted distribution channels and eliminate layers and layers of middlemen and deliver top-class products to consumers at a fraction of what comparable brands would charge. To achieve the desired product quality we wanted, we visited numerous factories across Europe and Asia in the past year. After a careful selection process, we partnered with only a handful of factories, all of whom specialize in manufacturing for world-class jewelry brands and carry the technology and craftsmanship that make them stand out amongst the rest.
Stay True To Customers
We sell what we claim. We deliver what we promise. Customer satisfaction is at the heart of everything we do. We believe that the true “value” of a product lies in the aestheticism, quality, and practicability of the product. We wouldn’t artificially inflate the “value” of a product simply because of some superficial marketing tricks. We aren’t following the footsteps of some of the biggest luxury brands. We do it our own way.
Culture and Values
We believe honesty and decency should be the basis of all business. We value our integrity more than money, profit or pride. We value our customers just as much as we value our employees and suppliers. We are committed to a work environment where we treat each other with respect. And above all that we do, we follow our passion – heart and soul.